OUR APPROACH
Bluespring partners with exceptional leaders to tell their stories with clarity, credibility, and impact.
We are a small PR firm specializing in missions that matter. We develop your long-term communications strategy, and stay by your side when high-stakes moments test it. Our clients include non-profits, universities, health care organizations, and individuals making a difference.
SERVICES
Executive Messaging
Strategic narrative, positioning, and messages. Communicate with authority and consistency.
Crisis Communications
Reputation protection, rapid-response messaging, and steady counsel. You’re prepared when the stakes are highest.
Thought Leadership
Op-eds, speeches, bylined articles, and white papers. Build your visibility and credibility.
Leadership Transitions
Internal and external messaging for executive change, institutional pivots, and major public announcements. Generate confidence in your organization.
Media Strategy
Targeted outreach, message discipline, and spokesperson preparation. Speak clearly and effectively so your mission shines.
Stakeholder Outreach
Strategy and content for your many stakeholders. Know your audience and what they need.
ABOUT
Laura Cavender
Founder, Bluespring Consulting
With more than 25 years of high-profile communications experience, Laura worked as a journalist before serving as a speechwriter and communications advisor at the American Red Cross during and immediately after 9/11. She went on to lead media relations and executive communications at Georgetown University, Georgetown University Medical Center, and the University of Pennsylvania, advising on high-stakes messaging, working with the media, and managing institutional crises before founding Bluespring Consulting in 2019.
Today, she is a twice-elected Township Commissioner in Pennsylvania representing more than 5,500 residents in Ardmore, Bryn Mawr, and Haverford — a role that sharpens her understanding of public trust and service, constituent communications, and leading visibly in a community.
Laura’s work brings together senior-level judgment, exceptional writing, and the ability to synthesize competing priorities into clear, actionable communications on behalf of every client.
SELECTED CLIENTS AND EXPERIENCE
American Red Cross ⦁ Chamber of Commerce of Greater Philadelphia ⦁ Commonwealth of Pennsylvania Georgetown University ⦁ Holy Family University ⦁ Jefferson Health ⦁ Philadelphia Zoo ⦁ Tampa General Hospital ⦁ Temple University ⦁ University of Pennsylvania ⦁ Urban Affairs Coalition