What’s Your Story?


 
 

Welcome to Bluespring, a small, client-focused strategic communications firm. We work with non-profits, universities, and CEOs on messaging, media strategy, PR and thought leadership, ghostwriting, and communications planning.

Our clients are primarily from the higher education, non-profit, and public sectors and committed to making a difference in people’s lives.

 
 

Laura Cavender
Founder

Laura Cavender is a communications strategist and advisor with more than 25 years of progressive experience in developing and implementing communications for large higher education, non-profit, and public organizations.

After starting her career as a journalist, she became a speechwriter in Washington. She led media and communications at Georgetown University for about a decade before taking a role as a communications advisor for the president of the University of Pennsylvania, where she worked with national and international media and launched the president’s social media presence (in 2011).

As an independent consultant since 2019, she advises clients and executives on public relations and thought leadership, with expertise in message development, ghostwriting, and crisis and issues management. She works with a diverse client base of renowned higher education, non-profit, and health care institutions.

Laura’s approach is informed by decades of communication in large organizations with local, national, and international constituencies, and broad experience in public campaigns and leadership communication. She approaches issues and opportunities from multiple perspectives and can provide grounded counsel to CEOs and leadership on a range of issues.

Laura is also active in her community as a parent and volunteer, and was elected to serve on the Board of Commissioners in Haverford Township, PA, in 2021.